CAMPAIGN DEVELOPMENT
There’s a lot to learn about weed, so we created a campaign to help Illinois users 21+ understand the basics and how to enjoy responsibly. The result? “The Weed Baking Show”—a playful solution that entertained our audience while helping them learn facts along the way.
SOCIAL CREATIVE
I oversaw the concept development for this campaign that included creative featured in dispensaries and online. We kept the “baking show” theme going by helping audiences understand how the “right recipe” can help them enjoy cannabis safely.
