THE BRAND
I led the branding for this start-up brewery housed in an old auto shop. The location, and my client’s love of classic cars, were the inspiration for everything we created.
THE APPROACH
I created a number of branding directions, pulling from car and auto garage inspiration, including old car logos and even classic auto manual design.
THE MARK
The logo features a “T” made of circles and lines that create the shape of a gear shift. The overall vibe was inspired by my client’s favorite mid-century classic car era. The space-age font is reminiscent of vintage auto branding and completes the look.
THE EXECUTION
I created the brand guidelines, the “Transmission” statement, branded core beer names and designed way finding graphics. I also created several tap handle concepts—the hands down winner echoes a gear shift. I worked with a designer who created branded packaging and merchandise.
